FASHION

                                                                                                                                                                   

FOUR THINGS YOU NEED TO KNOW BEFORE BUYING A WATCH...

Ever since the Egyptians used sundials to mark the solar calendar, humankind has asked, "What's the time?". Fine wristwatches display the engineering skill and craftsmanship of the watchmaker, and each watch style contains a unique combination of materials and technology. Possessing some information on the basics before purchasing a watch will help you make a more informed buying decision. Let us help you buy watches with confidence...

materials

1. Case materials: Consider the style and durability of the case material. To protect the movement and dial, most cases are made of metal. Stainless steel is the most popular metal used in high-quality watches. Stainless is attractive and resists both tarnish and discoloration. Titanium is gaining in popularity because it is as durable as stainless steel but is quite a bit lighter. Gold sets the standard for truly luxurious men's and women's timepieces. Watchmakers craft these models in 14k, 18k or 22k gold of yellow, rose and white hues.
2. Band materials: Watch bands are available in many materials and feature two distinct styles: the bracelet and the strap. A bracelet is a series of interlocking metal links. A strap is leather, fabric, nylon, rubber or synthetic. Leather adds beauty to casual designs you wear every day and to dressier versions. Some wristwatches also feature fine faux leather or fabric straps. You can expand your style options by purchasing extra bands for each case you own.
   
3. Sports watches: Sport watches are designed for outdoor activities and generally feature a durable rubber strap, nylon strap or stainless steel bracelet.
   
4. Luxury watches: A fine gold watch is a major expenditure but well worth the investment to create a treasured heirloom that will be loved for generations. Gorgeous jewelry watches are also available in sterling silver and platinum. Ceramic recently has become a popular material in high-end watches, too. It is available in many colors and has a glossy shine.

Movement:

1. How a watch works: The "movement" refers to the interior mechanism that drives the timekeeping functions. Watches have quartz, mechanical or automatic movements.
   
2. Quartz movements: A quartz movement is powered by a battery. In this design, a vibrating quartz crystal drives a step motor to move the hands at a constant rate. Passing an electric current through the crystal keeps it oscillating at over 32,000 vibrations per second, which makes the movement extremely reliable. Quartz movements are also cost-effective designs for the manufacturer, and the most affordable watches usually have this feature. Swiss quartz combines the movement with the chassis and jewels of a mechanical movement to form the most accurate and most durable quartz movement. On average, the battery needs to be changed every 1.5 years; however, a few quartz watches have solar-powered rechargeable batteries.
   
3. Mechanical movements: A mechanical movement uses a spring that must be wound by hand using the crown, located on the case. The spring slowly unwinds to release the energy that powers the timekeeping functions. Consumers who appreciate the skill of gifted watchmakers choose these fine watches for their intricate composite of gears and other parts. Well-built mechanical watches can last for generations.
   
4. Automatic movements: Automatic watches have mechanical movements that harness the energy produced by the wearer's arm to wind the spring. Thus, the wearer does not need to manually wind the watch every day; however, it is recommended that you manually wind the movement every two weeks or use a watch winder. Also, adjust the time once a month as automatic and mechanical movements can gain or lose a few minutes per month.
   

   Size:

   1. Case sizing: Case size is an important factor in the watch style. On average, men's watches have a case width or diameter of 35 millimeters, which is just under 1.5 inches. Women's watches have a case width or diameter of 34 millimeters or smaller. The thickness measurement refers to the width between the case back and the top of the crystal.
      
   2. Band length: The watch band is measured from the buckle to the last hole in the watch strap or from clasp section to clasp section. In general, a watch band will measure 7.5 inches to 8.5 inches for a men's watch and 6.5 inches to 7.5 inches in length for a women's watch. Be sure to check the sizing disclaimer in the product description for a listing of the band length.