Ramsey Nouah: We built Nollywood out of nothing - and now we're shooting for the stars,,,
That
was some 25 years ago, when Nouah was looking for funds to cover his
school examination fees. Nouah took his friend's suggestion and started
auditioning for TV shows. He quickly landed a role in a successful soap
opera, and soon after he made his debut in Nollywood, Nigeria's mighty movie making machine.
Today,
Nouah is one of the industry's most popular names, having starred in
dozens of films and won several accolades. His latest movie -- "Thy Will
Be Done," by director Obi Emelonye -- became last month the first
Nollywood film to premiere at London's BFI IMAX, Britain's biggest
cinema screen.
CNN's African Voices caught up with Nouah to talk about Nigeria's film industry and present him with the questions you sent via the #AskRamsey and #CNNAfrica hashtags.
How have you seen Nollywood change and grow over the years?
Ramsey Nouah:
There have been several phases in Nollywood, like in everything in
life. We started off Nollywood almost like making bread out of stone;
there was nothing, no investment, no structure, nothing on the ground to
actually help the industry but we've brought it this far and we are
very happy.
Ramsey Nouah on Nigerian politics
How do you see the political situation in Nigeria and what do you think about the recent security tensions?
RN: I find it quite dicey, it's a case of uncertainty, not knowing what is going to happen ...however I'm actually endorsing the present government because he [president Goodluck Jonathan] has contributed immensely to the growth of our industry -- call me selfish call me what but I've been in this industry for 25 years, no government ever spoke about my industry like this one. He gave us audience, he listened to us, he gave several grants to help the industry, he sent so many of the practitioners outside to big film schools ... he's giving money for distribution -- so for all these reasons.
RN: I find it quite dicey, it's a case of uncertainty, not knowing what is going to happen ...however I'm actually endorsing the present government because he [president Goodluck Jonathan] has contributed immensely to the growth of our industry -- call me selfish call me what but I've been in this industry for 25 years, no government ever spoke about my industry like this one. He gave us audience, he listened to us, he gave several grants to help the industry, he sent so many of the practitioners outside to big film schools ... he's giving money for distribution -- so for all these reasons.
There
was a point where there was a nosedive, when it was hitting the rocks
because it was predominantly dependent on DVDs, and the quality of the
production was poor. It was successful up to a point until piracy came
in and intellectual properties weren't protected and practitioners
weren't getting their worth. But now there is the cinema, which is
growing drastically in Nigeria and that has really helped bring back
Nollywood.
So I would say right now
it's getting better ... because cinema culture is beginning to come --
if you're going to shoot a cinema movie then you've got to be thinking
about the quality of the production and of the story.
So what have you learned throughout this journey?
RN:
I learned a whole lot of lessons, when the chips were high -- many
people knew me and everything but I was so deeply passionate about the
industry that I wanted growth and I wanted something better.
I
wanted Nollywood to look like Hollywood and Bollywood, I wanted it to
have that appeal ... and at some point in my industry it wasn't
happening. Because I'm one of the very top actors, knowing that with my
influence I could make a difference, I decided at some point ... to be
like "look guys, lets upgrade, the new technologies are coming, how do
we move forward."
Most of the people I
was working with wanted to live in that mindset, and I felt "no, I need
to make a change,"... and then I was just picking movies deliberately
that I knew would stand the test of time as I grow old.
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